Blogging is a great way to communicate with people online. The development of ‘blog’ took place in 1990. The word was derived from the term ‘weblog’ and was later shortened to its present name. Blogs are online diaries with writings, articles, web links, photos or other entries made by the ‘bloggers’ or blogs’ creators. Once a blog is created if you want to take full advantage of search engine optimization, blogs are rich in content and usually focus on one of them, making them easier to find spider search engines.
Communication is via comments or links to other relevant blog and topics created by another person. Through this process, ‘blogospheres’ are created, which are groups of blogs centered on particular topics, themes or interests. It also enables the bloggers to refer to each other’s blogs.
Types of Blogs
Presently, there are various kinds of blogs such as corporate blogs, topic-specific blogs, marketing blogs, and even blog search engines. Apart from its use as a digital journal, there are several other possibilities with blogging that can be explored by using your creativity and imagination. The development of blogs with audio content is due to the fame of digital audio players like Apple’s iPod, which led to the download of audio blogs, known as ‘podcasts’.
Basic features of a Blog
A blog can be created by you on the topic of your choice. You are free to select a template and write content as per your liking. Generally, a blog entry comprises of a headline, title, post date, body, tags, comments, and many more features and can be customized most of the times. Templates offered by blogging companies helps in deciding the look and layout of the blog. The entries are placed in such a manner that most recent entry is placed on the top.
Advantages of a Blog
Unlike websites, blogs can be availed free of cost and are generally menu driven. It is meant for the new users of the internet and can be easily set up within a short span of time. It is an effective marketing tool and can generate more traffic because it is self-promotional. Besides providing entertainment, blogging can also be used by those people who already have a professional website.
Ways to Monetize a Blog
Firstly, you need to start a blog by choosing from free online hosted blogs that provide you with resources and tools to start the blog. Then the content of the blog needs to be decided that will be capable enough of attracting the visitors. Social bookmarking and blog directories should be used to promote the blogs. The method of linking in by commenting on other’s blogs is also effective in driving traffic to your blog.
Google AdSense will enable you to exhibit targeted advertisements on your blog and you can earn a percentage when people will view the ads or make purchases. Once the blog is indexed in search engines like Google, you can be paid for writing advertisement and posting it on your blog. Freelance bloggers can also enjoy a regular income by opting for professional blogging jobs. The blogs must be updated regularly and services must be added to attract the readers. Ways adopted to improve and develop your blog will lead to exposure, which in turn will increase your potential earning.
Some Points to Remember
You should keep it in mind that your blog needs to be visually appealing. The advertisements should be blended in such a manner that it becomes less obvious. Neither you nor any member of your family should click on the ads on your behalf. AdSense will be banned by Google if fraud click is found. Your earnings will be canceled and the account will be banned.
Blogs are also easier to update as opposed to websites which require mastery of web design skills. Business blogs offer a small business a wonderful opportunity to share knowledge and expertise with a bigger audience. This is a powerful tool that can greatly benefit knowledge workers such as consultants and other professionals.
Blogs can not only be a source of entertainment but also a source of income. The popularity of blogs has reached a new milestone. Blogs can be created for both pleasure and business purposes. They offer so many advantages without any cost that there is no reason as to why one should not have a blog.