A website is a powerful tool used for online business to find quality leads. An active blog can be as well. Maintaining and updating a blog on a regular basis to promote your business deals, services or events is the best way to drive traffic to your website and generate leads.
A blog on your business website can be a promotional tool used to draw targeted traffic to your website and thereby convert them into sales. Your blog should be interesting, informative and conversational – this is where most of your potential customers will want to interact with you for updates on products, deals, etc.
There are two major factors you need to concentrate on maintaining a blog and they are as follows:
- Blog Fundamentals
- Maintaining your Blog
Experts always say that “Keep the fundamentals correct”. For any work or process, you need to get the fundamentals correct i.e. basics correct, in order to succeed. Before we get into actual traffic building tips, let us start with how to make your blog worth reading. There are certain factors need to be taken care to get the blog fundamentals correct.
Your Niche: – Before you start your blogging process, be sure of what your blog is all about. Be clear in your niche and thoughts that you are going to express in your blog. Be smart in choosing your niche, identify your target audience and give them what they want.
Be Original: – Be original in whatever you present in your blog. Do not copy the content of the famous blog and post it in yours. Try to search for the hot topic for the day and build your own subject in it.
Platform, Design and Domain Name: – Website or blog, you need to present in an attractive manner. Choosing blog platform, design and domain name plays a major role in the success of your blog. Thanks, because you have free Blog Platforms and design templates that work well on those platforms. Select and customize it according to your niche and audience. Choosing domain name is critical; your domain name should reflect what your blog content is all about.
Maintaining your Blog
After making sure that your blog fundamentals are correct, it is the time to start building your blog. Here are great tips on how you can build a good blog foundation that will help you increase your blog traffic.
Consistency: – Once you start your blog, fix a schedule and stick to it. You need to ensure that you deliver something for your audience at the right span of time. It is not necessary to write a blog every day but posting blog at equal interval will help to improve audience interest
Incorporate Basic SEO: – Try to learn what SEO is if you are not familiar with it. Basic SEO principles include using keywords wisely, writing effective post titles and utilizing Meta tags when applicable. The main source of traffic for your blog is a search engine and hence you need to optimize your post to get SE presence. Post titles play an essential part in improving your search engine visibility and to attract the blog readers. Be descriptive, but not overly so.
Interaction Resources: – Make sure that you enable all your interaction resources like comments, pinging back etc. You need to ensure that your blog readers have something source to interact with the blog writers. In that case, you can make your blog more interesting and you can keep the audience as well.
Tagging: – Use the correct tag for your post which best describes your blog post. This will help your readers to find your blog posts.
Link Strategies: – Link plays a vital role in every blogging services. If you have a business blog when you write something interesting which is relates to your business, you can directly link the particular keyword to your business website. For information related or self-blog, you can link to some other reliable resources from where you get the information. You can also interlink some specific posts on your blog. When you write a blog post as different parts you link between each of them starting by saying “in my previous post”